Yesterday when I surveyed my webinar audience of 56 advisors, 86% stated that they did not have a process to engage a high net worth client. In addition, the same group stated that they did not have a marketing plan to attract them.
Here is why advisors need a process and a marketing plan, missed opportunity.
A recent survey conducted by Private Wealth Magazine tells us that there is a reason why we need to add a process to engage high net worth clients. If we include non-investment business such as lending, estate planning and insurance to the mix of planning services, an advisor can expect to receive on average $104,000 of additional annual revenue. They can do this by employing a comprehensive planning process that can be measured. The results will speak for themselves.
Don’t let an opportunity pass you by.
Filed under: Advanced Estate Planning, Business Succession Planning, Business Transition Planning, Estate Planinng, High Net Worth, High Net Worth Insurance Planning, Legacy Planning Tagged: | Advanced Estate Planning, Business Succession Planning, estate planning, high net worth, Inheritance, Inheritance tax, Legacy Planning, Tax Planning